Skincare brand & esthetician
Cocoa Skyn
Skincare social that looks as considered as the products.
- Engagement
- 2025
- Scope
- Social, Content, Consulting
Desktop mockup
Brand & product presentation
Overview
A product line and a treatment room under one name. We built a social presence that sells both without feeling like two brands.
Product content and service content pull in different directions. The grid needed to hold retail and treatment together, with enough assets to post consistently.
Approach
What we did
- 01
Set content pillars that alternate product, education and treatment proof.
- 02
Ran content days for product stills, texture shots and treatment b-roll.
- 03
Took over day-to-day social management and community replies.
- 04
Consulted on brand presentation across packaging, grid and captions.
The work
Image slot
Brand & product presentation
Instagram profile — mobile
Reels cover set — mobile
Deliverables
Everything shipped
Social
- —Social media management
- —Content pillars & calendar
- —Community management
Content
- —Content day
- —Product & treatment content creation
Brand
- —Brand consulting
Results
What changed
- One grid that carries both the product line and the treatment room.
- A rolling content library from planned shoot days.
- Consistent posting without the founder behind the camera every week.
Instagram insights
Screenshot slot
Next case study
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