Residential construction
Blue Residential Construction
Paid ads plus an automation system that sorts every lead.
- Engagement
- 2025 — present
- Scope
- Web, Growth, Systems, Content, Consulting
Desktop mockup
Redesigned homepage — desktop
Overview
Construction leads are expensive and uneven. Blue needed a site that closed, ads that filled the top of the funnel, and a system that stopped good leads from dying in a phone inbox.
Enquiries arrived from everywhere with no qualification and no follow-up. Without routing, the team couldn't tell a full renovation from a quick quote request until someone called back — often too late.
Approach
What we did
- 01
Redesigned the Squarespace site around the jobs Blue actually wants, with proof and process up front.
- 02
Built and ran Meta paid ad strategy with creative from our own content days.
- 03
Implemented the Customer Acquisition & Automation System: intake form, qualification scoring, auto-routing, pipeline and follow-up.
- 04
Set up reporting dashboards so ad spend and pipeline sit on the same page.
- 05
Ongoing brand development and fractional CMO leadership.
The work
Image slot
Redesigned homepage — desktop
Project gallery — mobile
Enquiry form — mobile
Deliverables
Everything shipped
Web
- —Squarespace custom website redesign
- —Conversion-focused page structure
Growth
- —Paid ads management
- —Paid ad strategy & creative
- —fCMO leadership
Systems
- —Customer Acquisition & Automation System
- —Lead qualification & auto-sorting
- —Pipeline & follow-up automation
- —Reporting dashboards
Brand & content
- —Brand development & consulting
- —Content day filming
- —Editing & content creation
Results
What changed
- Every paid lead lands in a qualified, routed pipeline instead of an inbox.
- Follow-up runs automatically for leads that aren't ready yet.
- Ad spend, lead quality and pipeline stage visible in one dashboard.
Meta ads & pipeline dashboard
Screenshot slot
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