NAIL SALON, SPA, AESTHETICS & WELLNESS STUDIO
Sienna Nail & Beauty Bar
Calgary, AB
- Engagement
- 2025 — present
- Scope
- Web, Branding, Social, Content, Consulting
Overview
Sienna Nail & Beauty Bar's work was already premium — but there was a lack of clients coming through the door. We rebuilt the identity, the site and the social presence so the first impression matched the service, then we used paid ads (social) to get the brand in front of fresh faces.
Bookings depended on trust that the brand wasn't earning. We changed that.
Approach
What we did
- 01
Rebranded from the ground up: palette, type, marks and application rules.
- 02
Custom Wix redesign with booking integrated into the flow.
- 03
Rebuilt the social presence — highlight system, grid design, content pillars.
- 04
Took over social management and ran content days for a rolling library.
- 05
Brand consulting and fractional CMO input on offers and pricing presentation.
The work
Services & pricing — mobile
Booking — mobile
Deliverables
Everything shipped
Brand
- —Rebranding
- —Brand consulting
- —Social media branding
Web
- —Wix custom website redesign
- —Wix integrations & booking flow
Social
- —Social media strategy
- —Social media content
- —Social media management
Content
- —Content day filming
- —Editing
- —Content creation
Leadership
- —fCMO leadership
Results
What changed
- A single visual language across site, socials and in-studio collateral.
- Bookings running through the site rather than DMs alone.
- A content library that keeps the grid on-brand between shoots.
Social growth & booking analytics
Screenshot slot
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