Therapy practice
Shirley Psychological Services
A platform migration and brand redesign done in one move.
- Engagement
- 2025
- Scope
- Web, Branding, Consulting
Desktop mockup
Redesigned homepage — desktop
Overview
The practice had outgrown its platform and its look at the same time. We migrated and redesigned together so clients only ever saw one change.
Moving platforms usually means losing structure, SEO and momentum. The brand also needed to feel warmer and more current without losing clinical credibility.
Approach
What we did
- 01
Audited the existing Square site, then mapped content and URLs into Wix.
- 02
Redesigned the brand — type, palette, tone — before rebuilding pages.
- 03
Rewrote core copy so service pages speak to the client, not the profession.
- 04
Set up a blog structure the practice can publish to without design help.
The work
Image slot
Redesigned homepage — desktop
About & approach — mobile
Blog index — mobile
Deliverables
Everything shipped
Web
- —Website redesign
- —Square to Wix migration
- —Blog creation & structure
Brand
- —Brand redesign
- —Brand consulting
Copy
- —Copywriting
- —Service page messaging
Results
What changed
- Full content migration with structure and SEO intact.
- A brand that reads current while staying clinically credible.
- A blog the practice can maintain independently.
Traffic before / after migration
Screenshot slot
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