Course & community
Men's Mental Health
Turning expertise into a digital product people can buy.
- Engagement
- 2025
- Scope
- Branding, Consulting, Growth, Web
Desktop mockup
Course sales page — desktop
Overview
The knowledge existed. The product didn't. We shaped a course, put it on Stan, and built the brand and email approach to sell it.
Turning lived expertise into a structured, sellable course means making hard editorial decisions about scope, sequence and price — before any design happens.
Approach
What we did
- 01
Structured the course: modules, outcomes, sequence and pacing.
- 02
Set up Stan as the delivery and checkout platform.
- 03
Built the brand identity for the offer and its supporting assets.
- 04
Guided website design so the sales path stays clear.
- 05
Consulted on email marketing to warm and convert the list.
The work
Image slot
Course sales page — desktop
Stan checkout — mobile
Module overview — mobile
Deliverables
Everything shipped
Product
- —Course creation & structure
- —Stan integration
- —Digital product setup
Brand
- —Branding
- —Brand development & consulting
Marketing
- —Email marketing consulting
- —Website design guidance
Results
What changed
- A structured course instead of scattered expertise.
- Checkout and delivery handled by Stan, no custom build needed.
- A brand and email path built for launching, not just existing.
Launch & email performance
Screenshot slot
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