Therapy practice
Maisha Wellness
A full-service partnership for a growing therapy practice.
- Engagement
- 2024 — present
- Scope
- Web, Branding, Social, Content, Growth, Consulting
Desktop mockup
Homepage & services — desktop
Overview
Maisha Wellness came to us needing more than a website. Clients had to find the practice, trust it, and book without friction — and the practice needed the admin behind that to stop eating clinical hours.
A therapy practice lives or dies on trust and ease of booking. The brand needed to feel calm and credible, the site needed to route people straight into Jane, and the day-to-day paperwork needed a system instead of a scramble.
Approach
What we did
- 01
Rebuilt the brand from positioning outward, then extended it into every client-facing document.
- 02
Designed and developed a custom Squarespace site wired directly into Jane for booking and intake.
- 03
Took over social management and email marketing so the practice has a consistent presence without doing it themselves.
- 04
Ran content days to bank a quarter of photo and video at a time, scripted in advance.
- 05
Stepped in as fractional CMO alongside admin support, invoicing and letterhead systems.
The work
Image slot
Homepage & services — desktop
Booking flow — mobile
Service detail — mobile
Deliverables
Everything shipped
Web
- —Squarespace custom website design & development
- —Jane booking integration (maishawellness.janeapp.com)
- —Service & intake page architecture
Brand
- —Branding & visual identity
- —Brand consulting & development
- —Letterhead & invoicing templates
Marketing
- —Social media management
- —Email campaigns & email marketing
- —fCMO leadership
Content
- —Content days & filming
- —Content creation
- —Scripting
Operations
- —Administrative support
- —Invoicing workflow
- —Client communication templates
Results
What changed
- One place for prospective clients to learn, trust and book.
- Booking and intake handled by Jane instead of email back-and-forth.
- Clinical hours protected by moving admin, invoicing and marketing off the founder's plate.
Website & booking analytics
Screenshot slot
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