The Repurposing Package
Send the b-roll, branding shoot images and clips already sitting on your phone or hard drive. They come back as edited, captioned, ready-to-publish short-form content.
Every cycle starts with your existing library. The footage is reviewed, sorted and planned against your current offers, then edited and delivered in organized batches. Order one cycle, or continue it each cycle. No filming day required.
Starting at $800
Up to 12 edited posts or Reels · Up to 60 Story slides · Built from your existing footage
Media slot
Content plan — layout frame
Repurposing, not filming
The Repurposing Package takes the content already sitting in the camera roll and turns it into finished, publishable posts.
The studio reviews the library, plans what each piece should say, edits the short-form video, writes the captions and prepares supporting Story content. Everything is delivered by email or organized in Rella for review, download and optional scheduling.
No filming session is included in this package. If new footage is needed, that's a Content Day. This is also not social media management — the day-to-day account, audience conversations and activity outside the approved content stay with the business.
What's included
Feed content
Tiered by the usable footage supplied
The deliverables may include a strategic mix of Reels, edited short-form videos, carousels, evergreen graphics and other feed content, all cut from the footage and photos the business already has.
Up to twelve total feed deliverables — not 12 static posts plus 12 Reels.
Story content
Up to 60 individual slides per cycle
Story slides may support current offers, educational content, behind-the-scenes moments, engagement prompts, reminders, calls to action and the cycle's feed content.
Sixty individual Story slides — not 60 separate multi-slide Story sequences.
Every deliverable is built from the footage, photos and brand assets the business supplies. Final formats are selected according to the approved content plan, so not every cycle contains the same mix of Reels, carousels and static content.
Choose how to receive your content
Option 01
Content is uploaded to Rella in two biweekly batches. The client can review the deliverables, leave consolidated feedback, download approved content and view the planned publishing order in one place.
If scheduling is selected, approved content can be scheduled to the agreed platforms through Rella.
Option 02
The two batches can be delivered through email or a shared file link. The client receives the finished assets, captions and relevant posting notes to publish internally.
Choosing Rella or optional scheduling does not turn the package into social media management. Account monitoring, engagement, comment responses and direct-message management remain outside the package.
How much you get back
Tier 01
A handful of usable clips and a recent photo set
4–6 edited posts or Reels per cycle, plus supporting Story slides
Tier 02
A branding shoot plus regular phone footage
7–9 edited posts or Reels per cycle, plus supporting Story slides
Tier 03
A deep archive of b-roll, shoots, events and product footage
Up to 12 edited posts or Reels per cycle, plus up to 60 Story slides
The tier is set during the content assessment, before anything is invoiced. More usable footage means more finished content from the same cycle.
What can be repurposed
When this isn't the right offer
If the existing content can't carry the cycle, the reply says so — usually with a Content Day as the better starting point, or a clear no when the timing isn't right.
Why there's an application
Repurposing only works when there is enough usable material to work from. The application collects a sample of what the business already has — clips, shoots, photo sets, archives.
That sample is reviewed and a straight answer follows within two business days: which tier the library supports, or that filming needs to happen first.
If the content isn't usable, a Content Day is offered instead. If neither is the right fit, the application is declined rather than stretched into something that won't work.
Need new footage instead? The Content Day is a strategy-led filming session with 6 standalone edited videos. Explore the Content Day.
The process
The existing footage, photo sets and clips are shared through a folder link so the library can be reviewed.
Current offers, promotions, events and priorities are matched to the usable footage to set the cycle's content plan.
The studio cuts the short-form video, builds the supporting graphics and writes the captions from the supplied library.
The client submits one consolidated round of feedback for each biweekly batch through the agreed review method.
Approved content is delivered by email/file link or organized in Rella. When selected, approved content is scheduled to the agreed platforms.
Keeping the cycle on schedule
The package works best when the footage library and the information behind the content arrive on time, with feedback coming from one primary decision-maker.
Delays in receiving footage, information, access or feedback may shift the delivery or publishing schedule.
For busier cycles
The package is designed to cover the business's consistent core content. When a launch, event, seasonal campaign or new priority requires more, additional deliverables can be added to that cycle's scope.
| Additional content | Investment |
|---|---|
| Additional feed post or Reel | $75 each |
| Additional consolidated revision round | $50 per round |
What this package is designed to cover
The Repurposing Package covers the review, planning, editing and delivery of content built from the footage and photos the business supplies.
It does not include filming, and it does not include complete account management or responsibility for every activity that takes place on the client's platforms.
Not included in the core package
Investment
$800
USD per cycle — one-time or monthly
Payment is due before each cycle begins — order once, or continue cycle to cycle.
The rate reserves capacity for
Questions
Send the library, get up to 12 edited posts or Reels and up to 60 Story slides per cycle, starting at $800. Applications are reviewed within two business days.