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Maisha Wellness
Therapy practice
A full-service partnership for a growing therapy practice.
Read the case studyMarketing consulting in San Diego
Fractional CMO leadership, brand and founder consulting for owners who need someone accountable to the number, not another vendor.
San Diego is full of practitioner-led businesses — therapists, estheticians, nail studios, coaches and boutique wellness spaces — where the founder is the brand and the calendar is the business. We work with owners across Pacific Beach, North Park, La Jolla and Encinitas who need their brand, site and booking flow to look like the room clients walk into.
Therapy & counsellingMed spa & estheticsCoachingBoutique fitness
What you get
Strategy, diagnosis and a plan you can act on
Where most engagements start. We diagnose what's actually blocking growth, then hand you the strategy — and stay on as the marketing brain if you want ongoing direction.
- fCMO leadership: strategy, priorities and someone owning the outcome
- Brand and positioning consulting before anything gets designed
- Founder and personal brand development for owner-led businesses
- Offer, pricing and funnel strategy
- Digital products and courses built off the authority you already have
Everything under this pillar
- Founder coaching & consulting
- Brand & marketing strategy
- Website & social audits
- Offer & positioning consulting
- Digital product & course strategy (Stan & similar)
- Launch & campaign planning
- fCMO (fractional CMO) leadership
Fixed-scope start
Customer Acquisition & Automation System
Our system for capturing, qualifying and preparing every lead you generate.
Retainer + commission
See the detailsSelected work
Marketing consulting we've delivered for founder-led businesses.
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Redesigned homepage — desktop
Blue Residential Construction
Residential construction
Paid ads plus an automation system that sorts every lead.
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Rebranded site — desktop
Sienna Nail & Beauty Bar
NAIL SALON, SPA, AESTHETICS & WELLNESS STUDIO
Calgary, AB
Read the case studyMobile view — San Diego client
Booking flow — mobile
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Analytics after launch
Questions
San Diego, California
Remote-first, working on Pacific Time. Quoted in USD.
- What does a fractional CMO actually do?
- They own your marketing decisions. Instead of hiring a $150k head of marketing, San Diego owners get us setting the strategy, choosing the channels, directing whoever executes, and reporting on what it returned — usually a few days a month.
- Is consulting worth it for a small California business?
- It is when the bottleneck is decisions, not hours. If you're guessing at pricing, offers or which channel to double down on, a few sessions save far more than they cost. If you already know the plan and just need it built, skip consulting and start with the build — we'll tell you which situation you're in on the first call.
- Do you consult for businesses outside San Diego?
- Yes — we're a remote boutique agency working across Canada and the US, and San Diego is one of the markets we know well. Consulting runs on Pacific Time calls with written recaps and action lists after each one.
Enquire
Tell us what you're building in San Diego.
Send the details and we'll come back with a plain answer on scope, timeline and price — or tell you if we're not the right fit.