Social media marketing in San Diego

Social branding, strategy and editable template systems — or full management when you'd rather hand the whole channel over.

San Diego is full of practitioner-led businesses — therapists, estheticians, nail studios, coaches and boutique wellness spaces — where the founder is the brand and the calendar is the business. We work with owners across Pacific Beach, North Park, La Jolla and Encinitas who need their brand, site and booking flow to look like the room clients walk into.

Therapy & counsellingMed spa & estheticsCoachingBoutique fitness

What you get

Templates to post yourself, or managed for you

Most founders don't need a full retainer — they need a system. Our template suites hand you the design, branding and strategy to post at your own pace. Full management stays available when you'd rather hand it over entirely.

  • Social branding: covers, highlights, grid system, type and colour
  • A strategy tied to what you actually sell, not a posting quota
  • Canva template suites so you can post yourself, on your schedule
  • Content days that bank a quarter of photo and video at once
  • Full management, community and DMs when you want it off your plate

Everything under this pillar

  • Social media template suites (editable in Canva)
  • Post & story design systems
  • Social branding & rebrands
  • Social media strategy
  • Social media management
  • Instagram programs
  • Threads management & strategy
  • Community & DM management
  • Reporting & insights

Fixed-scope start

Social media template suite

Post and story design, social branding and strategy — editable in Canva.

One-off project

See the details

Selected work

Social media marketing we've delivered for founder-led businesses.

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Homepage & services — desktop

Homepage & services — desktop

Maisha Wellness

Therapy practice

A full-service partnership for a growing therapy practice.

Read the case study

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Rebranded site — desktop

Rebranded site — desktop

Sienna Nail & Beauty Bar

NAIL SALON, SPA, AESTHETICS & WELLNESS STUDIO

Calgary, AB

Read the case study

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Brand & product presentation

Brand & product presentation

Cocoa Skyn

Skincare brand & esthetician

Skincare social that looks as considered as the products.

Read the case study

Mobile view — San Diego client

Mobile view — San Diego client

Booking flow — mobile

Booking flow — mobile

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Analytics after launch

Analytics after launch

Questions

San Diego, California

Remote-first, working on Pacific Time. Quoted in USD.

Do I need a full retainer, or can I post myself in San Diego?
Most San Diego owners we talk to don't need a retainer — they need a system. The template suite hands you the design, branding and strategy so posting takes an hour a week instead of a day. Full management is there when the account genuinely needs a team behind it.
Can you film content in San Diego?
We plan, script, direct and edit content days for San Diego businesses, and we run them either on location with a local shooter to our shot list or fully directed remotely. Either way you leave with a quarter of assets, not a handful of clips.
Which platforms do you cover?
Instagram is the core for nearly every therapy & counselling and service brand we work with, plus Threads for founders building authority. We'd rather run two channels properly than five badly.

Enquire

Tell us what you're building in San Diego.

Send the details and we'll come back with a plain answer on scope, timeline and price — or tell you if we're not the right fit.

Attached to this enquiry: Social media marketing — San Diego